Hello, I'm Kelly Alves and this is Lobellée
I’m a Brazilian woman with a professional background in maternal and mental health care, holding two postgraduate degrees in Public Health and Mental Health from Brazil, along with years of experience working in renowned maternity hospitals caring for mothers and babies.
It was during the quiet hours between births and feedings that I discovered my true purpose: holding space for mothers in the most tender moments of their lives.
In 2021, I opened my own studio in Brazil, dedicated to humanized ear piercing for babies and curated piercing services for adults. Through a gentle and caring approach, my method earned the trust of hundreds of families and became deeply loved within the Brazilian community.
In 2024, my family and I moved to Australia. Here, we discovered a different culture around piercing. We listened, learned, and recognised a quiet opportunity to introduce something new, a method grounded in respect, calmness, and genuine care.
Lobellée was born from that vision and brought to Brisbane with one purpose: to honour the mother’s moment, protect the baby’s comfort, and celebrate the magic of a first memory that will be treasured forever.
Lobellée Method
Born from years of dedicated experience in maternal and infant care and refined into a gentle and deeply respectful ritual for a baby's first piercing experience.
Where most studios treat ear piercing as a quick procedure, we treat it as a meaningful milestone. We slow down. We wait for the right moment. We create a calm and welcoming space for both mother and baby. Every detail is intentionally chosen, from premium hypoallergenic earrings and sterile single use cartridges to a soothing environment that feels warm, peaceful, and far removed from a clinical setting.
One of the most important parts of our method is comfort. We take time to prepare both mother and baby, ensuring the moment feels unhurried, gentle, and peaceful from beginning to end.
The Lobellée Method is guided by one philosophy: piercing can be both meaningful and gentle.
Our method rests on four quiet promises.
At Lobellée, our process is designed to feel calm, intentional, and gentle from beginning to end.
Before the piercing, we take time to connect with the family and familiarise ourselves with the baby, helping create a comfortable and trusting environment. We carefully observe the baby's mood and wait for the right moment, when they are calm, settled, and relaxed.
We then carefully prepare the area and perform the piercing using sterile single use cartridges and premium hypoallergenic earrings, with all the care and intention this moment deserves.
Throughout the experience, we softly guide and support the family while also capturing photos and videos of this special milestone, always with parental permission.
Every detail is handled with patience, care, and respect.